عنوان مقاله [English]
نویسندگان [English]چکیده [English]
This article starts with the reasons to bullwhip effect phenomenon, analyzes how to enhance inventory management strategy toreduce the bullwhip effect in supply chain management. And then, we study the case of McDonald's and its third-party logisticssystem HAVI cooperation to explore the cooperation mode between the two companies. Assuming that McDonald's stores as alogistics activities supply chain leader adopts the upper and lower inventory management strategy, according to the HAVI’sdistribution for McDonald's stores, we develop a one-multi distribution model, and build a mathematical model for reducinginventory and improve service level.